In other words, don’t let your competitive spirit get in the way of your own best interests. While it’s of course important to pay attention to what your competitors are doing, sometimes growing game developers can get so caught up in beating their rivals that they leave things on the table that could help them build a more sustainable business. Here’s the thing: Long term success is about understanding where you are right now, and taking measured steps to build on that. When I talk to different companies, the question I get asked most is, “How do we compare to other game developers? Are we doing well?” My team and I spend a lot of time thinking about how every game developer - whether they have 50,000 downloads or 50,000,000 - can find ways to succeed in this highly competitive market. But if your idea of success is just being popular in a large gaming market, you’re not considering the full nuanced picture. Of course, on the whole, game developers are pioneering some of the most innovative strategies and technology we’ve seen in years, and they’re at the forefront of one of the fastest-growing industries. Yet, even the smallest studios can enjoy long-term success if they take the right approach to scaling their business. The reality is that most games on the market never come close to that level. In the gaming world, success is often defined in billions of dollars of revenue or tens of millions of downloads. For growing game developers, the key to success is understanding what it looks like
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